Client : Mazoon
Agency : BPG Group
Senior Art Director: Moustafa Gabr
Senior Copywriter: Ferand Zohdi
Mazoon Dairy is new company based in Oman.
We took the Mazoon logo as inspiration and transformed it into an icon that symbolizes the compassion
Mazoon has for Oman and its people.
During Ramadan, this icon will live on every
Mazoon product symbolising the caring
and giving spirit of Mazoon.
Other brands tend to use very traditional Ramadan
icons such as the crescent, stars, and lanterns.
But we are going to stand out and express
the essence of our brand by linking it to the
heartfelt spirit of Ramadan.
We are embracing the love and care we hold for each other, which is much needed in the current situation.
Our Ramadan icon will create an emotional
connection between the consumers and Mazoon, throughout the holy month and even beyond.
Main key Visual
POSM and instore branding
Ramadan Special Pack for Kids
Now that everyone is trying to find ways to keep their little ones entertained while in quarantine, many are turning to board games. Therefore to show that Mazoon thinks about every member of the family, we'll print a game e.g. Snakes & Ladders on the side of the Flavored Milks bundle packaging and include a dice.
Social media activation
The Mazoon "Hearts agree" Chain
Create a social media chain where users nominate each other and mention who their hearts agree with. We will start with influencers mentioning their loved ones and how these people made a difference in their lives. Then the public will join in and nominate who their hearts with.
Social Media Filters
Special Mazoon Ramadan filters will be available on Social Media.
People can use it to spread the love and share the goodness by tagging and mentioning their loved ones.
On Ground Activation
Distribution for workers
To continue the concept of sharing goodness, Mazoon will distribute products to workers whom are working during Iftar time, while others are at home enjoying their meals. E.g. Petrol station workers, supermarket cashiers, etc.
outdoor campaing
