Moustafa is an Egyptian artist, born in Saudi Arabia, raised in Egypt, and currently based in Dubai. He holds a Bachelor's degree in Applied Arts and brings over 17 years of experience in the creative industry.
His journey began in Egypt, where he collaborated with top-tier agencies like
Leo Burnett, Horizon FCB, and MediaHub. Seeking broader horizons, he moved to Dubai to join BPG Group as a Senior Art Director, where he brought a native Arabic perspective to the table infusing campaigns with authentic cultural insights and ideas rooted in Arab identity.
Throughout his career, Moustafa has led and won multiple high-profile pitches across Egypt and the MENA region. His portfolio includes work for globally recognized brands such as Mondelez (Oreo, TUC), Citibank, SC Johnson, Ferrero Rocher, Mashreq Bank, Chrysler Group, Huawei, Toyota, Godiva, and Dubai Holding.
GOLD MEPRA
2020 Best Campaign in Market – Oman
Mazoon Dairy
2020 Best Food & Beverage Campaign
Mazoon Dairy
BRONZE MEPRA
2021 Best F&B Campaign
Mazoon Diary
AWARDS
WORK EXPERIENCE
Current Job
Senior Art Director : Leo Burnett - Dubai (Ranked Top Creative Agency in the world for Effectiveness)
From : January 2023
The Most Important Clients
• Ferrero Rocher
• Dubai Holding
Bluewaters - JBR - The outlet village mall - Al Khawaneej Walk - Boxpark - Al Seef
Previous Experience
Senior Art Director : Sutra World - Dubai
From : January 2021. To: December 2022
The Most Important Clients• Mashreq Bank• Malabar Gold & Diamonds • Joyalukkas Exchange • Emirates NBD• Amity Education
Senior Art Director : BPG Group - Dubai
From : November 2018 To: December 2020
The Most Important Clients
• Mazoon Dairy
• Godiva
• Emirates Hospitals Group
• Nakheel Properties
• Tonino Lamborghini Dubai
• Cosmesurge Clinics
Art Director : Animation Advertising Saadi | Goher
From : JANUARY 2016 To: October 2018
The Most Important Clients
• TOYOTA Automotive • Alexandria Bank
• Universal Technology • Oxi ( Dish washer - Powder washer)
• Domty Cheese • Talaat Mostafa Group (Real Estate)
• Arma Group ( Crystal food oil & Ghee, )
Art Director : Horizon.FCB
From : JANUARY 2011 To: December 2015
The Most Important Clients
• Chrysler Group ( Jeep - wrangler - Dodge - RAM - Chrysler )
• Mondelez ( TUC - Oreo )
• Huawei Device ( Egypt & North Africa )
• Citibank (Egypt- UAE- Bahrain)
• SC johnson ( Raid - Baygon - Glade - Mr.Muscle - Duck - Windex)
Junior Art Director : Media Marquee
From : June 2009 To: December 2010
The Most Important Clients
• Nogom FM - Nile FM
• LG mobiles
• Samsung mobiles
Junior Art Director : SyncCorp
From : November 2007 To: May 2009
The Most Important Clients
• Suzuki Automotive • Internet Misr (IM) • Barclays bank
Graphic Designer : Promovision Communications
From : June 2004 To: October 2007
The Most Important Clients
• Mobinile • Mountain View • Ring NOKIA
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